for Tourism Tasmania
Co-directed with cinematographer Joshua Lamont. This piece was a film and photographic stills project, created for promotion of the Tasmanian wine industry, and how our geographical position and our island mentality, creates some of the most unique wines on earth.
Growing grapes in Tasmania was considered a risky endeavor. Advised against by officials. They thought you couldn’t grow grapes here. But a few growers and wine-makers tried, defying the odds. And today, they’re reaping the rewards.
It’s the resilience of the grower, and the mercy of Tasmania’s landscape to protect, define, and birth a unique product. There is an innate quality to Tasmanian wine that is defined by the growers and wine-makers who defy the odds. There is risk - and reward - at the edge of the world.
A practitioner of honesty; in photography and life. Adam combines careful composition with light-footed spontaneity to uncover the human truth. With an eye for dramatic tension, his work reflects a life spent roaming within and beyond the wild Tasmanian landscape, responding to diverse creative briefs. He instinctively turns the abstract into the iconic. Making rare moments accessible to a new audience.
Drawn to photography as a teenager, technical proficiency and an understanding of image making were honed by a decade of design and creative direction. This period also marked the beginning of a diverse creative network that continues to evolve, and bring scalability to Adam's work to this day.
Architecture, people and landscape are the heroes. But the best story is always yet to be told.